River Falls to Hudson Reliability Project
As the populations of Hudson and River Falls continue to grow, the demand for reliable electricity rises in tandem. This growth places increased pressure on existing infrastructure, highlighting the need for modernized and expanded transmission lines and associated substations. To provide voltage support for the area, Xcel Energy is proposing to build a new transmission line to connect the 115kV line north of River Falls to the 115kV line north of Hudson. This important transmission and distribution project will provide significant benefits to electric customers throughout the area and support residential, commercial and industrial development in western Wisconsin (particularly in northern Pierce County and into southern St. Croix County)
Resources
November 2025 Open House Maps (Opens in a new window) November 2025 Simulation Images (Opens in a new window) November 2025 Information Sheet (Opens in a new window) September 2025 Project Information Sheet (Opens in a new window) September 2025 Open House Maps (Opens in a new window) September 2025 Virtual Presentation (Opens in a new window) September 2025 Simulation Images (Opens in a new window) Transmission Line Construction (Opens in a new window) Safety Around Power Lines (Opens in a new window) Birds and Power Lines (Opens in a new window) Electric and Magnetic Fields (EMF) (Opens in a new window) Overhead vs Underground Information (Opens in a new window)Project Details
The proposed new transmission line will connect the 115kV line north of River Falls to the 115kV line north of Hudson to provide voltage support for the area, running from the proposed Junction Mill substation (north of River Falls) to the proposed Sono Junction substation, to the existing Willow River substation (northeast of Hudson). Additionally, two substations will be built and five existing ones upgraded to support the transmission line.
Project Route Segments
The proposed transmission route segments follow existing roads and infrastructure as much as possible. The project will begin at the River Falls substation and run north on the eastern side of Hudson concluding north of Interstate 94 at the Willow River substation. Several possible route segments are under consideration to connect the proposed Junction Mill substation north of River Falls to the Sono Junction substation north of Interstate 94. Some segments described below are alternative route options and some segments are without an alternative due to their location within the system or a lack of a viable alternative route. Only one route will be constructed

- Segment A: A single circuit 69kV line that will replace the existing 115kV line
- Segment B: A double circuit 69/115 KV line that will replace the existing 115 kV line.
- Segment C: A single circuit 115 kV line that will run north to Junction Mill.
- Segment D: A single circuit 115 kV line that runs north along Radio Road.
- Segment E: A single circuit 115 kV line that runs north along Highway 35 across Interstate 94.
- Segment F: A single circuit 115 kV line that runs east along Chapman Drive, north along County Road U, west along County Road N, and north across Interstate 94.
- Segment G: A single circuit 115 kV line that runs north along Highway 12 into Sono Junction substation.
- Segment K: Reuse the existing 115 kV circuit southwest along the transmission line corridor into the existing Willow River substation.
- Segment L: A double circuit 115 kV Line coming north out of Sono Junction Substation to just north of the existing C&NW railroad tracks.
- Segment M: A double circuit 115 kV Line that turns west on the north side of the existing C&NW railroad tracks and then turns north along a section line, crossing over County Road A continuing north before connecting with an existing transmission line corridor.
- Segment N: A double circuit 115 kV Line that heads north on the east side of County Road U/County Road A before moving to the west side of County Road A prior to turning west along a section line and connecting with an existing transmission line corridor.
Current Status
Xcel Energy thanks all landowners who attended the open houses in September 2025 and have provided comments on the potential route options. Materials presented at the open house meetings are available in the Resources section above.
Since the open houses, Xcel Energy has refined portions of the proposed routes based on feedback, engineering studies, and environmental review. The new route options under consideration affect the project area north of the Sono Junction substation. Xcel Energy will host a virtual open house on November 20, 2025 to review the proposed route changes and answer questions. The session will include a short presentation followed by a Q&A period with project representatives.
Open House Details
November 20, 2025
12:00 p.m. – 1:00 p.m.
Access.live/xcelenergy
Xcel Energy will continue to review all comments and evaluate route options that maybe proposed in the application for a Certificate of Public Convenience and Necessity (CPCN) that will be submited to the Public Service Commission of Wisconsin (PSCW) in 2026. Landowners and community members are encouraged to continue sharing feedback using the contact form below.
Project Timeline
- File Certificate of Public Convenience and Necessity (CPCN) with the Public Service Commission of Wisconsin (PSCW): 2026
- Commission review: 12-18 months to review and evaluate route options included in the Route Permit application: Decision expected late 2026
- Construction is slated to begin: 2028
- Target completion date for construction: 2030s